We were in the pre production stage for a video shoot and the topic of teleprompters was brought up with the clients. As it often goes when you have spent a certain time in a certain profession, there is information that you take for granted that you assume everyone...

So, you've recognized the need for a video to enhance your business, product, or service. The question now arises: should you go for a promotional video or a commercial? The distinction between these terms may seem blurry at times, but it does matter, especially in...